Read in-depth analysis on how global poultry trade is affected by Coronavirus COVID-19 and how the pandemic is impacting growers and producers. Find the latest news on vaccine research, poultry market outlooks, production biosecurity measures to keep birds and feed safe and the long-term economic ramifications of the outbreak.
The COVID-19 global pandemic changed how consumers shopped, prepared and even thought about food. These changes could be long-lasting so chicken brands need to be prepared to meet the needs and desires of the post-pandemic chicken consumer.
Consumers flocked to retail meat departments during the COVID-19 pandemic and economic conditions suggest that strong demand could continue for the foreseeable future. Retailers will need to innovate and evolve to keep animal proteins at the center of the plate post-pandemic.
As impacts of the pandemic continue to impact adversely its business as one of South Africa’s leading poultry companies, Astral Foods is forecasting significant year-on-year reductions in share earnings.
Retail sales of meat and poultry flourished during COVID-19. To ensure continued success post-pandemic, the industry will need to find ways to maintain consumer interest and provide education about sustainability, animal welfare, health and transparency.